Calculator Formulas & Examples
Learn the formulas behind each calculator and see examples.
CPM Calculator
Formula: CPM = (Total Cost / Total Impressions) × 1000
Example: Cost = $50, Impressions = 10,000 → CPM = $5
CTR Calculator
Formula: CTR (%) = (Clicks / Impressions) × 100
Example: Clicks = 200, Impressions = 10,000 → CTR = 2%
CPC Calculator
Formula: CPC = Total Cost / Total Clicks
Example: Cost = $100, Clicks = 50 → CPC = $2
CPA Calculator
Formula: CPA = Total Cost / Total Conversions
Example: Cost = $500, Conversions = 25 → CPA = $20
Conversion Rate
Formula: Conversion Rate (%) = (Conversions / Visitors) × 100
Example: Conversions = 50, Visitors = 1000 → Conversion Rate = 5%
Traffic to Revenue
Formula: Revenue = (Page Views / 1000) × CPM
Example: Page Views = 50,000, CPM = $5 → Revenue = $250
Affiliate Earnings
Formula: Earnings = Conversions × Commission per Sale
Example: Conversions = 20, Commission = $10 → Earnings = $200
Ad Placement ROI
Formula: ROI (%) = (Revenue from Placement - Cost) / Cost × 100
Example: Revenue = $500, Cost = $200 → ROI = 150%
Social Media Ads
Formula: Revenue = Impressions × CTR × CPC
Example: Impressions = 50,000, CTR = 0.02, CPC = $1 → Revenue = $1000
Google Ads / AdSense
Formula: Revenue = Clicks × CPC
Example: Clicks = 200, CPC = $0.5 → Revenue = $100
Video Monetization
Formula: Revenue = (Views / 1000) × CPM
Example: Views = 100,000, CPM = $5 → Revenue = $500
RPM
Formula: RPM = (Revenue / Views) × 1000
Example: Revenue = $500, Views = 100,000 → RPM = $5
Impression Calculator
Formula: Impressions = (Revenue Goal / CPM) × 1000
Example: Revenue Goal = $200, CPM = $5 → Impressions = 40,000
Ad Revenue Calculator
Formula: Revenue = (Impressions / 1000) × CPM + Clicks × CPC
Example: Impressions = 50,000, CPM = $5, Clicks = 200, CPC = $1 → Revenue = $450