Lead Value Calculator
What is Lead Value?
Lead value is the estimated worth of a single lead for your business. It helps you measure how much revenue you can expect from potential customers and guides smarter marketing decisions.
How to Use the Lead Value Calculator
Enter your total revenue from leads
Enter the number of leads generated
Enter your conversion rate (%)
Get the average value per lead instantly
Benefits of Knowing Lead Value
Helps allocate marketing budget effectively
Identifies the most profitable channels
Improves customer acquisition strategies
Maximizes ROI
Frequently Asked Questions
You can calculate lead value using the formula:
Lead Value = (Total Revenue × Conversion Rate) ÷ Total Leads.
This tells you the average revenue each lead contributes. For example, if 1,000 leads generate $50,000 in revenue at a 10% conversion rate, your average lead value is $50 per lead.
A Lead Value Calculator is a tool that helps businesses measure the average worth of each lead. By entering your revenue, total leads, and conversion rate, the calculator instantly shows how much revenue each lead brings. This makes it easier to set marketing budgets and track ROI.
The lead value score is a metric used to rank or prioritize leads based on their potential revenue contribution. Unlike basic lead scoring (which tracks interest or behavior), the lead value score connects directly to financial value—helping sales teams focus on the highest-value opportunities first.
A good number of leads per day depends on your industry, sales cycle, and business goals. For small businesses, generating 5–20 qualified leads daily can be strong. For enterprise-level businesses, hundreds of daily leads may be necessary. Quality matters more than quantity—high-value leads with better conversion rates deliver greater ROI.
There is no universal “standard lead value” because it varies by industry. For example:
B2B SaaS: $200–$1,000+ per lead
Finance & Insurance: $100–$500 per lead
E-commerce & Retail: $10–$50 per lead
The standard for your business depends on revenue per customer, lifetime value, and conversion rate.
A normal lead value is the average amount businesses expect from a single lead within their industry. For many industries, it ranges from $20 to $200. High-ticket industries like real estate, law, or SaaS usually have much higher values. Knowing your normal lead value ensures you don’t overspend on acquisition.
A good price per lead is one that is lower than your lead value while still delivering quality. For example, if your average lead value is $100, paying $20–$40 per lead is generally considered profitable. The “good price” also depends on lead quality, conversion rates, and lifetime customer value.
To calculate value per lead, use this formula:
Value per Lead = Revenue Generated ÷ Total Number of Leads
Example: If $25,000 revenue comes from 500 leads, your value per lead is $50. This calculation shows how much each lead is worth, helping you make smarter marketing investments.
