All Calculator’s Formulas

Formula: CPM = (Total Cost / Total Impressions) × 1000

Example: Cost = $50, Impressions = 10,000 → CPM = $5

Formula: CTR (%) = (Clicks / Impressions) × 100

Example: Clicks = 200, Impressions = 10,000 → CTR = 2%

Formula: CPC = Total Cost / Total Clicks

Example: Cost = $100, Clicks = 50 → CPC = $2

Formula: CPA = Total Cost / Total Conversions

Example: Cost = $500, Conversions = 25 → CPA = $20

Formula: Conversion Rate (%) = (Conversions / Visitors) × 100

Example: Conversions = 50, Visitors = 1000 → Conversion Rate = 5%

Formula: Revenue = (Page Views / 1000) × CPM

Example: Page Views = 50,000, CPM = $5 → Revenue = $250

Formula: Earnings = Conversions × Commission per Sale

Example: Conversions = 20, Commission = $10 → Earnings = $200

Formula: ROI (%) = (Revenue from Placement - Cost) / Cost × 100

Example: Revenue = $500, Cost = $200 → ROI = 150%

Formula: Revenue = Impressions × CTR × CPC

Example: Impressions = 50,000, CTR = 0.02, CPC = $1 → Revenue = $1000

Formula: Revenue = Clicks × CPC

Example: Clicks = 200, CPC = $0.5 → Revenue = $100

Formula: Revenue = (Views / 1000) × CPM

Example: Views = 100,000, CPM = $5 → Revenue = $500

Formula: RPM = (Revenue / Views) × 1000

Example: Revenue = $500, Views = 100,000 → RPM = $5

Formula: Impressions = (Revenue Goal / CPM) × 1000

Example: Revenue Goal = $200, CPM = $5 → Impressions = 40,000

Formula: Revenue = (Impressions / 1000) × CPM + Clicks × CPC

Example: Impressions = 50,000, CPM = $5, Clicks = 200, CPC = $1 → Revenue = $450