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Traffic to Revenue Calculator – Estimate Website Earnings

Use our Traffic to Revenue Calculator to estimate website earnings. Discover how visitors, CTR, and conversions impact your online income.

Website Traffic to Revenue Calculator

Traffic to Revenue Calculator

What is a Traffic to Revenue Calculator?

A Traffic to Revenue Calculator is a simple tool that helps website owners, bloggers, and marketers estimate how much money they can earn from their website traffic. By entering details like monthly visitors, conversion rate, and average revenue per conversion, you can instantly see the potential revenue your site could generate.

This tool is especially useful for:

  • Bloggers and affiliate marketers

  • E-commerce store owners

  • Online advertisers and publishers

  • Anyone who wants to understand the value of their website traffic

How to Use the Calculator

  1. Enter your total page views.

  2. Add your CPM value (average ad revenue per 1,000 views).

  3. Click Calculate to see your estimated revenue.

Tip: If you’re not sure about your CPM, most websites earn between $2–$25 depending on niche, traffic source, and ad networks.

How Does the Calculator Work?

  1. Enter your total page views.

  2. Add your CPM value (average ad revenue per 1,000 views).

  3. Click Calculate to see your estimated revenue.

Tip: If you’re not sure about your CPM, most websites earn between $2–$25 depending on niche, traffic source, and ad networks.

Why Use This Calculator?

  1. Quick estimation – no need for complex formulas.
  2. Plan growth strategies – see how much more traffic you need to hit income goals.
  3. Test monetization models – try different CPM values to compare earnings.
  4. Perfect for bloggers, marketers, and SEO experts.

Summary 

Our Traffic to Revenue Calculator is a must-have tool for anyone looking to understand their website’s earning potential. Use it to forecast income, optimize monetization, and make smarter growth decisions.

Try the calculator above and start planning your website revenue goals today!

Frequently Asked Questions

Traffic revenue is the income a website earns from its visitors. The more people that visit your site, the higher the potential earnings. Revenue usually comes from ads (AdSense, Adsterra, Mediavine), affiliate links, product sales, or subscriptions. The value of traffic depends on pageviews, niche, country of audience, and ad rates (CPM/RPM).

Ad revenue per 1000 views is measured as CPM (Cost per Mille) or RPM (Revenue per Mille). On average, websites earn $1–$10 per 1000 views with display ads. However, this varies widely by niche and country: finance and insurance niches can go above $20 CPM, while general entertainment or memes may stay closer to $1–$3 CPM.

Ad revenue is calculated with this formula:

Ad Revenue = (Total Impressions ÷ 1000) × CPM

For example, if you get 50,000 pageviews and your CPM is $5, then:
(50,000 ÷ 1000) × $5 = $250 earnings.

Revenue per traffic refers to how much money you make for each visitor. This is often called EPMV (Earnings Per 1000 Visitors). For instance, if your website earns $200 from 10,000 visitors, then:

Revenue per traffic = $200 ÷ 10,000 = $0.02 per visitor.

With 1 million views, ad revenue depends on your niche and traffic source. On average:

  • Low CPM niche (entertainment, memes): $1,000–$3,000

  • Medium CPM niche (health, lifestyle): $5,000–$10,000

  • High CPM niche (finance, insurance, B2B): $15,000+

So, 1 million pageviews could generate anywhere between $1,000 and $20,000+.

1 lakh traffic (100,000 pageviews) can earn differently based on CPM:

  • At $2 CPM → $200

  • At $5 CPM → $500

  • At $10 CPM → $1,000

If your website also uses affiliate marketing or product sales, earnings can be much higher than ad revenue alone.

Traffic value is calculated by multiplying website traffic × conversion rate × average revenue per conversion.
For ads, it is: Traffic ÷ 1000 × CPM.
For eCommerce, it is: (Visitors × Conversion Rate × Average Order Value).
This tells you the exact monetary worth of your traffic.

Sales to traffic is measured with the conversion rate formula:

Conversion Rate = (Sales ÷ Traffic) × 100

Example: If your site had 5,000 visitors and 100 made a purchase:
(100 ÷ 5,000) × 100 = 2% conversion rate.

The general revenue formula is:

Revenue = Price × Quantity Sold

For websites, it varies by monetization type:

  • Ads → Revenue = (Impressions ÷ 1000) × CPM

  • Affiliate sales → Revenue = Sales × Commission %

  • E-commerce → Revenue = Visitors × Conversion Rate × Average Order Value

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